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    Premium Materials Only

    We use high-grade, skin-safe fabrics and advanced jelly-lift technology to ensure lasting comfort, durability, and a flawless fit.

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    Designed For Real Women

    Every Veloura piece is crafted to enhance natural curves. Providing support, shaping, and confidence for all body types.

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    Tested For All-Day Comfort

    From morning to night, our bras are wear-tested for stretch, breathability, and long-lasting lift without wires or discomfort.

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    Confidence Guaranteed

    If you’re not completely in love with your Veloura fit, we’ll make it right. Your comfort and confidence come first, always.

    Why Women Love Veloura?

    Join thousands of satisfied women who've discovered the ultimate comfort revolution. Veloura's jelly wireless bra delivers all-day comfort, invisible support, and confidence — backed by real results and proven customer satisfaction.

    Comfort That Speaks for Itself

    Our customers consistently report exceptional comfort, support, and confidence. These metrics reflect the Veloura difference — premium wireless bras that deliver real-world comfort and style.

    94%

    Of customers report all-day comfort without underwire digging or discomfort, even during extended wear.

    91%

    Of customers are repeat buyers who've purchased multiple Veloura bras for their everyday collection.

    97%

    Of customers would recommend Veloura to friends and family for the ultimate wireless bra experience.

    Based on verified customer feedback and satisfaction surveys from Veloura customers.

    Frequently Asked Questions

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    Will it show under tight clothing?

    Not at all. Our seamless, no-show design stays smooth and invisible under tops, dresses and fitted outfits giving a clean, confident look

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    How do I find my perfect size?

    Finding your perfect fit is easy! We recommend measuring your underbust (snug measurement directly under your bust) and your full bust (around the fullest part). Our detailed size chart on the product page shows measurements for each size. The Veloura jelly wireless bra is designed with a comfortable, forgiving fit—most customers find they can size down one size from their usual bra size due to the supportive jelly material. If you're between sizes, we recommend sizing up for maximum comfort.

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    Is the Veloura bra truly wireless and supportive?

    Yes! The Veloura jelly wireless bra features our innovative gel-infused support technology that provides lift and shape without traditional underwires. The flexible jelly material molds to your body, offering personalized support that feels like a second skin. Customers love the comfort of going wire-free while still enjoying excellent support and a flattering silhouette. It's perfect for all-day wear, whether you're at work, working out, or relaxing at home.

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    Does it provide lift without underwire?

    Yes. Our bra are designed with supportive shaping and structured bands that gives a natural lift and anti-sagging support-without painful metal wires.

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    What's your return policy?

    We want you to love your Veloura bra! If it doesn't meet your expectations, we offer a 30-day return policy for unworn, unwashed items in original packaging. If you experience any issues with fit or comfort, our customer service team is here to help—we may be able to exchange your size or offer styling tips to get the perfect fit. Your satisfaction is our priority!

    Trustpilot reviews

    Excellent 4.8 / 5

    • Best purchase this year!

      I was skeptical about jelly bras, but this one surprised me! No wires, no digging, just comfort and lift where it counts. Fits perfectly and stays comfy all day. Highly recommend!

      Aisha. – Johannesburg

    • Lekker comfy en lift perfek!

      Ek het al lank gesukkel om ’n bra te kry wat nie sny of druk nie, maar Veloura AuraLift™ is net sag, maar stewig genoeg. Dra dit elke dag en dit lyk mooi onder my tops. Definitief ’n must‑have!

      Megan. – Pretoria

    • Good support, feels luxurious!

      I love how it fits, makes you feel flatter and confident. I wish the straps were slightly more adjustable, but overall it’s a solid everyday bra.

      Shané, Cape Town